Albert Einstein said, “If I had an hour to solve a problem, I would spend 55 minutes thinking about the problem and five minutes thinking about solutions.” With this quote in mind, and in line with this year’s theme, attendees are sure to notice a new and improved experience with exhibitors. In fact, we’re not thinking of them as exhibitors anymore, but as solutions providers. And, instead of gathering in the traditional “exhibit hall,” we will meet in the Solutions Pavilion.
This is more than just a name change — it’s a paradigm shift for engaging with companies and individuals who want to help solve problems that PA programs typically encounter. We’ve asked our exhibitors to take the time to talk with attendees to gain a better understanding of the challenges they face and then discuss how their products and services can help.
Stay tuned — we’ll be sharing more about our exhibitors in the coming weeks.